On the wings of her groundbreaking triumph at the 2021 US Open, Emma Raducanu secured numerous high-profile sponsorships, one of the most notable being with Porsche. However, recent reports from the Daily Mail suggest that this partnership may be faltering, as Porsche allegedly reclaimed her luxury car.
Raducanu’s love affair with Porsche began long before her meteoric rise in tennis. One of her early coaches owned a Porsche, which left a lasting impression on her. Whenever she turned up to practice and saw his Porsche, she’d dream of one day having her own. That dream became a reality in 2021 when, at just 19, she was named a global brand ambassador for the prestigious German automaker after her stunning US Open victory. Soon after, she was spotted driving a Porsche 911 Carrera GTS Cabriolet to practice at the National Tennis Centre in London.
However, this fairytale may be losing its sheen. A source close to Raducanu revealed that “Emma no longer has a Porsche. They took it back.” The car, once a symbol of her success, had reportedly been a point of pride for her. While a Porsche spokesperson confirmed that the company occasionally loans her vehicles, they also noted that this is done “on an ad hoc basis.” Despite these whispers, Porsche insists that Raducanu remains an ambassador and that their partnership, which began in 2022, is still intact. “We are very happy with our partnership,” said a representative from the company.
The question remains whether the partnership is still mutually beneficial. According to Daily Mail, Porsche has a reputation for swiftly cutting ties with celebrity ambassadors if the relationship doesn’t bring the expected return on investment. While Raducanu has appeared in several Porsche promotional campaigns, including a high-profile video with Formula 1 veteran Mark Webber, her struggles on the tennis court may be influencing the brand’s perception of her value. After her historic US Open win, she has faced a series of injuries, resulting in three surgeries and limited time on the competitive circuit.
For now, Raducanu’s ambassadorship with Porsche continues, but whether the luxury car company remains committed to the relationship in the long term remains to be seen.
You may want to think about what you wrote. They have only ever given her loaners, so no car was taken away! She never had a Porsche to begin with. Porsche confirmed that there was no change in their partnership, so you just fell for clickbait and are now spreading false rumours.
Jo, I appreciate your insight and understand the concerns. My intention with the post was to explore the rumors circulating in the media, not to spread misinformation. As you mentioned, Porsche has confirmed that there’s been no change in their partnership, which I did clearly note in the article.