Emma Raducanu‘s 2021 US Open title continues to bring in giant sponsorship deals at a rapid pace. The latest company that has put its trust in the young Briton’s star power is Porsche.
After securing deals with Tiffany & Co, Dior, Evian, British Airways, Vodafone, the Nike-clad tennis champion has landed a global ambassador role with Porsche.
“For me to be a brand ambassador for Porsche means a lot,” says Emma Raducanu, who joins fellow WTA player Angelique Kerber as the brand’s representative. “Porsche is one of the brands I’ve always loved from a young age. One of my first tennis coaches drove a 911. Whenever I would turn up to practice in the morning, I would see his Porsche, I would go wow and be like dreaming of one day sitting in my own. Growing up, I would go to Brands Hatch and watch the Porsche Carrera Cup finals. The adrenalin I would get from motorsports and seeing the Porsches was actually the most fun part of my week. It’s really important for me to align with partners and brands that I really feel passionate about and that I identify with. I think this partnership with Porsche is incredible and obviously I’m really excited to see what sort of exciting things we can do going forwards.”
“We’re delighted to welcome Emma Raducanu in the Porsche family as a Brand Ambassador,” says Oliver Blume, Chairman of the Executive Board at Porsche AG. “She embodies not only a new generation of strong and self-confident players but, as a personality, is also an inspiration and role model beyond the realms of her sport for young women all over the world. Through her own life, she exemplifies that one can achieve one’s goals if one believes in oneself and is prepared to work hard. She’s therefore an excellent fit for Porsche and the values for which the company stands.”
In April, Raducanu will make her debut at the Porsche Tennis Grand Prix in Stuttgart’s Porsche Arena.
Is she that marketable as Naomi, Serena & Maria?
Personally i think she will be like Ostapenko, one hit wonder, she barely can pass the 3rd rounds of tournaments.
Ric, she is apparently just as marketable, the only question is for how long. She will have to repeat the success to maintain all those deals in the long run.
Totally agree she needs to start winning or it’ll all go terribly wrong
Sponsorships can be lost as quick as they’re given