Emma Raducanu’s sponsorship portfolio keeps growing by the day. The latest big brand to grab a slice of the British teenager’s star power is Dior.
The cooperation with Dior started at the recent James Bond “No Time to Die” movie premier in London, where Raducanu wore a shimmering silver gown from the fashion house’s resort 2022 collection. The young athlete said that wearing the dress felt heavenly and that she especially loved the detailed embroidery.
Today, Raducanu has been announced as an ambassador for Maria Grazia Chiuri’s Dior collections for women and the face of the luxury brand’s skincare and makeup line overseen by Peter Philips.
On the court, the 18-year-old Raducanu is known for her Nike tennis apparel. The Nike Fall NY Slam Tank and Nike Fall NY Slam Skirt that the 2021 US Open champion wore in the legendary final against Canada’s Leylah Fernandez have found their place in the International Tennis Hall of Fame museum.
Shortly after her breathtaking Grand Slam triumph, Raducanu signed a Tiffany & Co. sponsorship deal and attended the ultra glamorous Met Gala. The Dior partnership follows a natural course of events, as the WTA player has been projected to get all the best sponsorship contracts. (source: Vogue, photo: Jimmie48)