The US Open triumph is expected to make Emma Raducanu the most sought-after female athlete, as the 18-year-old is tipped to become women’s sport’s first billionaire. The latest sponsorship deal that reflects the British teenager’s rise to stardom is the one with iconic jewelry brand Tiffany & Co.
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Raducanu is already perceived as “a marketing dream”, because of her age, dual heritage, enormous social media following, and the fact that she presents herself well, saying the right things in the right way.
During her historic run to the US Open title, the rapidly-risen tennis star sported Nike apparel and used a Wilson racquet. Her endorsement deals are now spreading into the glamorous world of diamonds and pearls.
Raducanu revealed the new sponsorship on Instagram, saying:
Very excited to join the iconic Tiffany & Co. family as a House Ambassador. Being able to wear these special jewelry pieces over the past few weeks has been an honour!
As The Sun reports, Raducanu first wore Tiffany & Co. jewelry during the US Open final against Leylah Fernandez. The borrowed pieces were worth almost $22,000. Then at the Met Gala, the Gen Z representative matched her Chanel co-ord set with statement Tiffany & Co. earrings worth approx. $23,000.
Maria Sharapova, the world’s highest-paid female athlete for more than a decade, used to be the most famous Tiffany & Co. ambassador in the tennis world. The Russian accessorised her memorable Nike dresses with beautiful earrings. The jewelry is not the only thing Sharapova and Raducanu have in common. Max Eisenbud, who used to be Sharapova’s manager, now manages Raducanu.
Lets hope she is mature enough and has enough support to cope with it all.
CLT, it’s tremendous pressure. Just weeks ago she was ranked No.150 and now she’s expected to become a billionaire. At the age of 18. I absolutely understand that she is very marketable and that brands have been waiting for someone like her, but I also believe that things are happening too fast. I guess that’s the way it goes.