Coco Gauff is adding another major name to her already impressive sponsor roster, teaming up with smart-ring company Oura in a long-term partnership announced just weeks before the 2026 US Open.
The world No. 4 American will use Oura’s health and recovery insights as she navigates the physical and mental demands of another long season. The Oura partnership focuses on an often-overlooked part of elite tennis: everything that happens away from the court.
With Oura Ring 5, Gauff will be able to use data and insights around sleep, recovery and daily health to better understand how her body responds to the demands of professional tennis, travel and competition.
“People see the results, but they don’t see everything that goes into being ready to compete at this level, week after week,” Gauff said. Her approach is not about chasing numbers, but about listening to her body and using that information to make smarter decisions about training and recovery.
The new tennis partnership, which also includes American ATP star Taylor Fritz, will feature an integrated campaign launching this week. Gauff’s story takes viewers to Atlantic Community High School, her family’s alma mater, where her grandmother was one of the first Black students to enroll following integration. The campaign connects that family history with Gauff’s love of reading and her journey to the top of tennis.
Oura is the latest addition to Gauff’s rich roster of sponsors, which already includes major brands such as New Balance, Head, Rolex, Bose, Barilla, UPS, Baker Tilly, Mercedes-Benz, Chase and Fanatics, among others.
