Fila will organize a series of on-site activities at the 2023 BNP Paribas Open to mark the brand’s storied tennis legacy with a celebration of “50 Years in Tennis.”
Fila brings its glorious history to life on-site at Indian Wells
Fans attending the Indian Wells tournament will have an opportunity to experience Fila’s rich heritage and evolution of the brand’s tennis style since 1973. Fila’s archival outfits and artefacts have been transported from the brand’s museum in Biella, Italy, all the way to Southern California where they will be presented at the Fila retail store on-site at the Indian Wells Tennis Garden.
In addition, the official apparel and footwear supplier of the BNP Paribas Open will take part in a special edition of fan-favorite Tennis Talks, with a “50 Years in Tennis” panel set to take place on Saturday, March 11, alongside other prominent brands and organizations.
Tennis pros to debut Tie Breaker collection
While Fila honors its past off the court and around the grounds of Indian Wells, the present will be featured on-court as Fila-sponsored tennis players debut the brand’s Tie Breaker collection in competition at the 2023 BNP Paribas Open.
High-profile Fila representatives Barbora Krejcikova, Karolina Pliskova, John Isner, Diego Schwartzman, Brandon Nakashima and others will sport the collection as they compete in the desert. Players will also wear Fila’s Axilus 2 Energized and Speedserve Energized tennis shoes as part of their on-court wardrobe.
Throughout the tournament, Fila-sponsored players will be available for a number of fan-facing activities ranging from in-store appearances to autograph sessions.
Fans can also shop for their favorite Fila merchandise on-site, including highlights from the Tie Breaker collection available for purchase at the official brand store at the BNP Paribas Open retail village. Special giveaways and in-store events will take place throughout the fortnight.
Fila empowers next generation of tennis players through title partnership of new junior event, school ticket donations
Fila’s commitment to empowering the future of tennis will be on full display throughout the two weeks in Indian Wells as the brand will debut the first-ever Fila International Junior Championships to coincide with the 2023 BNP Paribas Open.
This inaugural junior event taking place from March 13-19 alongside the main draw of the BNP Paribas Open offers promising junior boys and girls tennis players the opportunity to play on the same courts as the professionals. The winner of each singles draw for the 2023 Fila International Junior Championships will receive a wildcard entry into the 2024 BNP Paribas Open.
Fila will further its mission of inspiring the next generation of the game by donating more than 200 tickets to local Coachella Valley high school tennis teams. Fila will host tennis teams from eight local schools throughout the two weeks of the event, providing them the opportunity to watch the world’s best of the ATP and WTA Tours compete in their backyard.
