Fila signs five-year contract with Wimbledon

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Italian sportswear brand Fila is to be the new official footwear licensee to Wimbledon. The five-year contract will see Fila provide a range of dual branded performance tennis and leisure footwear styles, until 2012.

The partnership will mark the launch of the new Fila Alfa tennis shoe that utilizes superior components to ensure step in comfort and lasting performance. The Alfa Wimbledon shoe will be worn and merchandised at The Championships, Wimbledon, and be available with a hard court and grass court sole unit.

Marc Travis, Fila UK Marketing Manager, said, “Tennis has been an essential part of the Fila heritage and this agreement with The All England Lawn Tennis Club is another key partnership that will build the future of the brand within the sport. 2008 marks 35 years of Fila’s involvement in tennis with Wimbledon being the setting for a great number of the brand’s historic memories.”

Robert McCowen, Marketing Director of The All England Lawn Tennis & Croquet Club said “The All England Club is delighted to be associated with Fila who have such deep historical roots here at Wimbledon and we are excited about the opportunities for marketing the dual branded Fila/Wimbledon range of shoes internationally.”

Reminder: The most famous women’s tennis players that wear Fila are Russian Svetlana Kuznetsova and Hungarian Agnes Szavay. (via Tennis Served Fresh)

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Marija Zivlak
Marija Zivlak is the founder and editor-in-chief of Women’s Tennis Blog, a trusted source for in-depth coverage of the WTA Tour, tennis fashion, and player insights. Based in Belgrade, Serbia, she has been reporting on women’s tennis for over 18 years and has contributed exclusive fashion articles to the official WTA website. Marija launched Women’s Tennis Blog on March 31, 2007 to provide fans with accurate, engaging, and up-to-date tennis news. Her expertise and deep connections within the sport allow her to offer unique perspectives on tennis trends, gear, and events.

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