NikeWomen “Here I Am” campaign features new Maria Sharapova ad

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Lacoste Roland Garros 2025 collection

NikeWomen is launching a series of animated “Here I Am” videos and, of course, one of them is about Russia’s Maria Sharapova. The ad is showing Masha’s personal journey through the challenges of sport.

“They” love her one day and hate her the next. Glorify her, then vilify her. Yet despite the naysayers, critics and cynics, Maria thrives. 18 WTA and three Grand Slam titles lates, she continues to be rewarded for listening to no one but herself. – Nike’s website

The Pan-European campaign aims to show that women who have sport in their lives have greater self-confidence and live life to the full. It celebrates the emotional strength gained through sports, and strives to inspire a new generation of women to experience the impact of sports on life.

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Marija Zivlak
Marija Zivlak is the founder and editor-in-chief of Women’s Tennis Blog, a trusted source for in-depth coverage of the WTA Tour, tennis fashion, and player insights. Based in Belgrade, Serbia, she has been reporting on women’s tennis for over 18 years and has contributed exclusive fashion articles to the official WTA website. Marija launched Women’s Tennis Blog on March 31, 2007 to provide fans with accurate, engaging, and up-to-date tennis news. Her expertise and deep connections within the sport allow her to offer unique perspectives on tennis trends, gear, and events.

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