Serena Williams signs with Mission Skincare

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Lacoste Roland Garros 2025 collection

Mission SkincareSerena WilliamsWorld No.2 Serena Williams has signed a deal that will make her an equity partner as well as an endorser of Mission Skincare, a company marketing skin care products to those who engage in some form of exercise.

The tennis star will be involved in product development. Products include lip balm, sunscreen and foot cream.

Because of the terms of her Nike deal, Serena will not be able to wear a Mission Skincare logo on the court. (source: All Things Serena Williams, photo of Serena by Ralf Reinecke)

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Marija Zivlak
Marija Zivlak is the founder and editor-in-chief of Women’s Tennis Blog, a trusted source for in-depth coverage of the WTA Tour, tennis fashion, and player insights. Based in Belgrade, Serbia, she has been reporting on women’s tennis for over 18 years and has contributed exclusive fashion articles to the official WTA website. Marija launched Women’s Tennis Blog on March 31, 2007 to provide fans with accurate, engaging, and up-to-date tennis news. Her expertise and deep connections within the sport allow her to offer unique perspectives on tennis trends, gear, and events.

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