Fila gets innovative with Heritage Carwash dress for Jelena Jankovic

Wilson Blade 9

Jelena Jankovic debuted a so called Fila Heritage Carwash dress this week at Indian Wells, where she lost to Svetlana Kuznetsova in the second round, despite bageling the Russian in the first set. Final score was 0-6 6-2 7-5.

The highlight of the dress is what looks like a pleated bottom but is actually a bunch of straps that sway and bounce as you play. Jelena wore a blue version of the dress and over it a new Heritage sweater. The dress also comes in white and costs $90, while the sweater is $80.

Kuznetsova, who switched from wearing Fila to Qiaodan in the beginning of this year, had a slight wardrobe issue during the encounter and had to take off her tight leggings in order to be able to move more freely. (source: Tennis Identity)

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  1. Oh WOW! I really like this dress, is a kind of Hawaiian skirt, very singular, but overall the dress is linear, sports and somehow classic… For sure I’d wear the sweater, love it, for the dress I’m a little undecided 😛

  2. Francesca, it’s nice how Fila incorporated those daring straps into their classic look and feel and their recognizable color scheme.


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