Ana Ivanovic stays active in retirement, becomes an ambassador of PlaySight


ana-ivanovicAna Ivanovic has been retired for only two weeks, but the attractive Serb has already signed a new partnership deal, landing her first post-career endeavor with PlaySight, whose prestigious group of partners and investors includes Billie Jean King, Chris Evert, Pete Sampras, Novak Djokovic, Tommy Haas, Paul Annacone, and Darren Cahill.

PlaySight is the only company providing an all-in-one technology platform for tennis and other sports, including video and live streaming, real time statistics and analytics, instant replay, line calling, and a mobile and social on and off-court experience. To date, there are over 500 SmartCourts installed around the globe, including with several top NCAA Division I men’s and women’s collegiate tennis programs. PlaySight has been adopted by the world’s leading governing bodies of tennis, including the United States Tennis Association (USTA), International Tennis Federation (ITF), Intercollegiate Tennis Association (ITA), Tennis Canada, Tennis Australia, and more. PlaySight is also installed on-site at all four Grand Slams.

The former world No.1 Ivanovic will promote PlaySight and help connect the next generation of athletes with the best sports technology available in order to encourage more kids to pick up racquets and get out on the courts. PlaySight transforms matches and practices into interactive and shareable events, providing professional level analysis and evaluation tools that help players take their game to the next level.


  1. So said to hear that she retired, but glad she will stay around the sport. Always did enjoy watching her play.

  2. There has been a lot of offers for her post her retirement. I think she’ll be a good businesswoman for sure. I really admire Ana’s professionalism and meekness.

  3. I’m glad to be assured that we’ll continue to see her around, that retirement doesn’t mean she’ll not be absolutely away from the sport.


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