Wilson celebrates Serena Williams’ 23rd Grand Slam win with ultra limited-edition, gold-adorned Blade SW104


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Celebrating Serena Williamsrecord 23rd Grand Slam title at the Australian Open and return to No.1 ranking, Wilson Sporting Goods Co. has launched an extremely limited-edition commemorative racquet, personally signed by the champion herself right after her Melbourne triumph and strung to the exact specifications she uses on tourWilson is selling only 23 of its 2017 Serena Williams Grand Slam Commemorative Edition Racquets and 100 percent of the proceeds from the sale are going to The Serena Williams Fund, which focuses on creating equal access to education and assists victims of senseless community violence.


The racquet is a specially designed Blade 104 Serena Williams Autograph model (the Wilson racquet model the living legend plays with on tour). Featuring a stealth black frame with iridescent gold accents at the three and nine o’clock positions on the frame, the design uses gold to highlight the major trophies of Serena Williams’ Grand Slam victories, the number 23, and her signature. In addition, the Wilson logo on the outside of the racquet’s throat is made up of tiny 23s. The racquet also includes a real 24k karat gold trapdoor on the butt cap.


Every racquet is individually numbered, packaged in a special commemorative box, along with a certificate of authenticity and tribute poster. It retails for $723.00 (US), which symbolizes Serena Williams’ seven Australian Open singles titles and her 23 singles champion’s trophies at Grand Slams. The racquet is now available for purchase on www.wilson.com/serena23.


Regular Serena Williams’ Wilson Blade SW104 Autograph Countervail is available at Tennis Warehouse US for $249 and at Tennis Warehouse Europe for 229,90 €.

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Good news is that Williams’ winning black and white Nike dress is on a limited-time 25% sale now, just as the apparel of other Australian Open finalists (Venus Williams, Roger Federer and Rafael Nadal).


  1. Well, Wilson, it’s about darn time! But it being a limited-edition is quite ridiculous. The Williams sisters pretty much put you guys on the map and helped to elevate your brand (especially Serena), which inspired many others to use your brand. The least you can do is permanently name a racket after Serena Williams. After all, she is the GOAT. #HELPINGYOURCOMPANYMAKEDOLLARS!


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