After years of being sponsored by Lacoste, France’s world No.38 Alize Cornet announced a switch to Lotto, joining Agnieszka Radwanska as the Italian company’s leading tennis representative.
The Frenchwoman used to pair her Lacoste dresses with Nike shoes, while now she’s going to be clad in Lotto from head to toe. It will be a big change for Cornet, as Lacoste is known for keeping designs within the boundaries of standard tennis fashion, as you can see in my Fashion Retrospection of Dominika Cibulkova’s 2017 Lacoste designs, while Lotto often features fabrics and cuts that are not typical for sports clothes, their recent Flamiflower collection being a good example of what I’m talking about.
Starts of new seasons are often filled with clothing sponsor changes. World number one Simona Halep is no longer with Adidas and we’re awaiting her tomorrow’s doubles match at the Shenzhen Open to see which brand she’ll sport, while Anastasia Pavlyuchenkova is also gone from Adidas and even though everyone assumed she’s switched to Joma, judging by one of her practice photos, I’m not entirely sure that it’s Joma that she’s wearing at the Hopman Cup in Perth this week, as I can’t spot any logos on her outfit. Do you have more info about Pavlyuchenkova’s new apparel?
UPDATE: Alize debuted Lotto’s Spring Nixia Dress during her first-round win over Caroline Garcia at the Brisbane International on December 31st. When asked about her clothing switch, the Frenchwoman jokingly commented:
Yeah, I think Lacoste burned all its money on Djokovic. And he didn’t play the whole year, so good investment! Congrats, guys!