The word is out that Naomi Osaka will have a new apparel sponsor as early as next month, so we may be in the last days of seeing the world No.1 in Adidas.
Writing about sports agency giant IMG and listing Osaka’s high-profile sponsorship contracts that came with her newly-found stardom, Forbes‘ Kurt Badenhausen hinted that the two-time Grand Slam champion is about to start endorsing a new logo:
She has signed a slew of new endorsement deals since the Open win, including All Nippon Airways, Procter & Gamble, Nissan and Shiseido (she also upgraded her Nissin noodles deal). A new apparel deal is expected next month, and Osaka will be the highest-paid female athlete on the planet by the time of the Tokyo Olympics next year.
I think Osaka and Adidas are a perfect match, so I would be sad to see this partnership end. The 21-year-old and her wild locks make Adidas clothes come to life in a very unique way, especially their colorful outfits.
When my photographer Jimmie48 tweeted this piece of news, somebody responded that Uniqlo is a possible new clothing sponsor, as SI’s John Wertheim hinted in his “Mailbag: Checking in from Indian Wells”:
That sound you heard? That’s the Uniqlo money truck backing up to entice Naomi Osaka in advance of Tokyo 2020. Which is to say: Don’t, perhaps, get used to her in Adidas much longer.
Uniqlo is owned by billionaire Japanese businessman Tadashi Yanai, so the Japanese WTA star seems like a good fit in that respective, although I’m not really familiar with their women’s tennis clothes, so I don’t have opinion on that.