Svitolina, Keys victoriously open Wimbledon

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Nike Melbourne 2026

Elina Svitolina and Madison Keys were among the first players to step on the immaculate grass courts of Wimbledon and they both advanced to the tournament’s second round with relative ease.

After winning a close 44-minute first set, the eighth-seeded Svitolina of Ukraine raced through the second set against Australian Daria Gavrilova for a 7-5 6-0 victory on Court 18.

Even though Gavrilova was still sporting her long-time clothing sponsor Asics in Eastbourne, at Wimbledon we could notice that her outfit had no logos, while her visor was by Yonex. As for Svitolina’s fashion, the Ukrainian eventually picked the Nike Fall Slam London Dress, even though all her promo photos were in the Nike Fall Victory London Skirt and the Nike Fall London Cardigan.

On Court 17, the 17th-seeded Keys made a nervous start against world No.107 Luksika Kumkhum, but the American quickly brushed off the initial rust, recovered from 0-2 to 5-2 and confidently closed the first set. Keys’ momentum continued in the second set, she broke her Thai opponent twice to build a 4-1 lead and never looked back en route to a 6-3 6-2 victory in 62 minutes. This was Madison’s first match on grass this season, as her last tournament was Roland Garros.

Just like Svitolina, Keys was clad in the NikeCourt lace dress that features several pleats in the skirt’s back.

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Marija Zivlak
Marija Zivlak is the founder and editor-in-chief of Women’s Tennis Blog, a trusted source for in-depth coverage of the WTA Tour, tennis fashion, and player insights. Based in Belgrade, Serbia, she has been reporting on women’s tennis for over 18 years and has contributed exclusive fashion articles to the official WTA website. Marija launched Women’s Tennis Blog on March 31, 2007 to provide fans with accurate, engaging, and up-to-date tennis news. Her expertise and deep connections within the sport allow her to offer unique perspectives on tennis trends, gear, and events.

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