Beginning this March, Lilly Pulitzer, the iconic Palm Beach-inspired fashion brand, will serve as the WTA’s exclusive fashion uniform provider throughout the 2020 season, outfitting the WTA corporate courtside team members at tournaments, including chair umpire officials and sport science and medicine teams.
WTA courtside teams will wear a selection of the Luxletic collection.
Moreover, Lilly Pulitzer announced a partnership with the WTA to inspire confidence and optimism in future generations as part of Lilly’s new “Be the Sunshine” campaign, which will launch with a $50,000 donation to WTA’s philanthropic arm, WTA Charities. Throughout the 2020 campaign, Lilly Pulitzer and WTA Charities will invest dedicated resources to promote positivity and inspire confidence in local WTA communities through WTA Charities programs.
On International Women’s Day, March 8, Lilly Pulitzer will donate 20% of her above-pictured Prosecco Pink Fronds Place tennis collection sales in store and online to WTA Charities as they and the WTA host an event with Tracy Austin at the Lilly Pulitzer’s pop-up store in Palm Desert.