Babolat Pure Drive: 2021 update for explosive power

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black friday 2021

Babolat‘s Pure Drive tennis racquet line has been around since 1994 and now the 2021 version has been released with the latest performance evolution for a winning combination of power and explosiveness. The new collection inspired by Pure Drive’s trademark blue color also includes bags, apparel, accessories and the Babolat Propulse Fury shoe.

Generations of players benefited from the Pure Drive’s power, maneuverability and accessibility — Carlos Moya, Kim Clijsters, Garbine Muguruza, Karolina Pliskova, Fabio Fognini, Li Na, and Sofia Kenin all enjoyed the taste of victory with this racquet in hand.

A world best-seller in the last 20 years, the Pure Drive is equally suited for professional and recreational players. At the heart of its DNA is power on every shot. Its unique genetic code is further defined by excellent stability and an elliptical-shaped frame that offers incredible resistance to flexibility, for optimum power.

To respond to changes in the game, the Pure Drive is regularly reinvented while respecting its fundamental characteristics. Babolat teams worked on explosiveness to complement its distinctive power. By adding more stability at impact, the Pure Drive provides a higher energy return especially on off-center shots. The resulting increased ball speed allows players to hit winners in any situation.

The Pure Drive 2021 is enhanced with two new major technologies that improve performance.

  • The HTR (High Torsional Rigidity) system helps improve torsional stability for more efficient baseline strokes and optimized power on returns. This resistance to twisting allows for a greater tolerance with off-center shots. Coupled with the racquet’s inherent power, the HTR in the new Pure Drive offers an energy return as explosive and powerful as ever.
  • The new SWX (Smac Wrap eXtended) PureFeel of the Pure Drive filters vibrations, keeping only those that give players the best feeling. With this technology, the Pure Drive offers unparalleled playing sensations on each shot.

Players will be able to take to the courts in head-to-toe Pure Drive blue: from apparel and shoes to bags and strings. The Babolat Propulse Fury shoe is designed for explosive players with demanding footwork, the exceptional support of the Propulse Fury gives them the confidence to move aggressively. As with the entire range of Babolat footwear, the Propulse Fury features a sole developed with Michelin for increased durability that reduces the wear and tear associated with tennis-specific movements.

The 2021 Pure Drive is now available at tennis racquet specialty stores, including Tennis Warehouse USA and Tennis Warehouse Europe.

In January 2021, the Babolat Pure Drive range will expand to include seven racquet models, suited to all types of players: Pure Drive Tour, Pure Drive +, Pure Drive Team, Pure Drive Lite, Pure Drive 110, and Pure Drive 107. The full Pure Drive collection with shoes, apparel, and accessories will also be available in January 2021.

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