Fila extends tennis apparel sponsorship of Ashleigh Barty

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Lacoste Roland Garros 2025 collection

Fila today announced an extension of its sponsorship of world number one Ashleigh Barty. To celebrate the re-signing of the tennis star, Fila created the “Barty Bundle” and brand-new “AB” logo.

Ashleigh Barty presents the Back Court Full Coverage Tank and Back Court A-Line Skirt from Fila’s new collection.

Fila has sponsored Barty since 2016 and watched the 24-year-old Australian rise to the top of the WTA rankings, capture her maiden Grand Slam title at Roland Garros, and become one of the most well-recognized and highly-regarded ambassadors for the sport.

To commemorate the continuation of their successful partnership, Fila came up with an exclusive, limited promotional package which includes a custom-made Ash Barty practice tee and a face mask, both with “AB” logo. This gifting will be available to female junior tennis players at various tennis academies in Australia and the United States, as well as via Barty’s social media channels.

Barty is happy to continue to wear Fila on the court:

Fila has been by my side through the most exciting times of my career, and I could not be more delighted that they will continue to support me in my tennis journey. They have been an integral part of my success on the court, and I am honored to continue to represent such an iconic brand with a rich heritage in tennis and beyond.

At the upcoming Australian Open, Barty and other Fila-sponsored athletes will wear the Back Court collection, which combines colors navy, lime and light purple. In these photos we can see Barty wearing the Back Court Full Coverage Tank and Back Court A-Line Skirt.

This year marks the 110th anniversary of the Fila brand, which was established by the Fila brothers of Biella, Italy.

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Marija Zivlak
Marija Zivlak is the founder and editor-in-chief of Women’s Tennis Blog, a trusted source for in-depth coverage of the WTA Tour, tennis fashion, and player insights. Based in Belgrade, Serbia, she has been reporting on women’s tennis for over 18 years and has contributed exclusive fashion articles to the official WTA website. Marija launched Women’s Tennis Blog on March 31, 2007 to provide fans with accurate, engaging, and up-to-date tennis news. Her expertise and deep connections within the sport allow her to offer unique perspectives on tennis trends, gear, and events.

1 COMMENT

  1. It’s great to see Fila continuing their partnership with Ashleigh Barty! She truly represents the brand’s values both on and off the court. Looking forward to seeing her in their new designs!

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