Comparing terms “women’s tennis” and “men’s tennis”, the ladies score better when it comes to the number of Google searches in the United States. I find this statistic interesting, so I decided to dig deeper into these all-revealing numbers.
There is this ever-going debate whether men’s tennis is “worth” more than women’s tennis. A simple analysis of Google Trends can give us answers to a lot of questions. Google rates popularity of search terms on a scale of 1 to 100, 100 being peak popularity. The search engine started measuring data in 2004, so when I say all-time, it refers to the period from 2004 until now.
Tennis Worldwide Trend
Looking at the all-time worldwide trend for term “tennis”, we can notice declining popularity. The peak was in June 2005.
Country with the greatest number of searches proportionate to all other searches on all topics was Australia, followed by Switzerland, Italy, France and Belgium. Note that this does not mean that “tennis” had the greatest search volume in these countries, as the measurement is relative to other searches per location. Otherwise, places with the most search volume would always be ranked highest.
Women’s Tennis vs. Men’s Tennis
When we look at worldwide trends, “women’s tennis” and “men’s tennis” are pretty much equal. However, for a more precise overview, it’s better that we look into the stats of the leading countries where tennis is popular.
In the United States, “tennis” peaked in September 2009 and in September 2018. The leading location is Connecticut, followed by New York, Georgia, New Jersey and District of Columbia.
The popularity of “women’s tennis” is on a constant rise in the United States. The peak periods were in September 2017, 2018 and 2019, apparently because of the US Open. The most recent peak, just as high, was in April this year. Search term “men’s tennis” is also on the upward trend, with peaks in April 2016 and September 2019.
Interestingly, when we compare “women’s tennis” and “men’s tennis” in the United States, women’s tennis ranks higher, scoring 46 to men’s tennis’ 39 all-time. In the past 12 months, the ladies’ lead is even greater, 56 to 42.
However, things are not that simple. Other search terms show vastly different results. “ATP tennis” is much more popular than “WTA tennis” — 34 to 14 all-time and 35 to 19 in the past 12 months. “WTA” has the score of 6, while “ATP” scores 27 in the past 12 months, while the discrepancy is even more drastic in the all-time stats, 10 to 39. The comparison of “WTA Tour” and “ATP Tour” again shows the lead of men.
In the UK, “men’s tennis” ranks better, 19 to 12 all-time and 21 to 17 in the past year. Men also lead in other similar search terms “ATP/WTA (tennis)” and “ATP/WTA Tour”.
“Men’s tennis” is slightly more popular in Australia when it comes to all-time stats (14 to 13), but in the past year ladies have taken that one-point lead (14 to 13). Other relevant keywords show a greater lead of the ATP Tour.
Comparison with other Sports
Sport as a topic has a relatively constant high popularity. Only in April 2020 it experienced a drastic dump because of the pandemic. Interestingly, countries googling sports the most are Ethiopia, Tanzania, and Serbia, both all-time and in the last 12 months.
Let’s do a quick analysis of how tennis stands against other popular sports in Google Trends. This time I’ll analyze only the last 12 months. Not surprisingly, football (soccer) has a dramatic lead.
- Football (51)
- Basketball (11)
- Cricket (10)
- American football (8)
- Tennis (5)
- American football (40)
- Basketball (33)
- Football (22)
- Tennis (8)
- Cricket (2)
Do you have anything to add to these insights? What are your conclusions?