Ana Ivanovic starts a skincare business


Retired tennis star and mother of two Ana Ivanovic launched an organic and sustainable skincare brand called Ana Ivanovic Natural Performance.

Wearing a nude long-sleeved dress featuring a stomach cutout, Ivanovic used Instagram stories to take us to the official unveiling of her products in Berlin, Germany. The 2008 Roland Garros champion presented her line of cosmetics which includes six products, suitable for both women and men — a daily moisturizer, eye cream, radiance serum, moisturizing serum, pore refining serum, and cleansing powder. All products are vegan, cruelty-free, without PEGs, silicones, parabens, and nanomaterials. Prices range from 6.90 EUR for the powder to 15.90 EUR for serums.

The Ana Ivanovic Natural Performance skincare is available at Next week the products will also be available in DM shops in Austria and Germany.

The former world No.1 Ivanovic is not the only WTA player with a skincare brand. Naomi Osaka launched Kinlò last year, specifically intended for melanated skin tones, and Jessica Pegula developed Ready 24, dedicated to active individuals.


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