Marta Kostyuk was among prominent Nike representatives on the Hologic WTA Tour, but the Ukrainian is entering 2023 without her clothing sponsor from previous years.
Kostyuk is playing this week’s Adelaide International 1 in Australia and we can see that she’s not wearing Nike tennis clothes. The world No.69 sported a green dress without the Swoosh as she defeated Jaimee Fourlis in the first round.
Ever since she rose to prominence in 2018, Kostyuk represented Nike, so it’s a big deal now that she’s departed from this sportswear giant. Who is the 20-year-old’s new clothing sponsor and does she even have one?
As she eliminated reigning Wimbledon champion Elena Rybakina in the second round, we could confirm that the green dress has a Wilson logo on the upper back. Moreover, Kostyuk sported white Wilson tennis shoes and her mom was seen in the stands wearing a Wilson-branded green tee.
Kostyuk is not the only WTA player who is starting the 2023 season without Nike. Donna Vekic has moved away from the Swoosh to create her own ladies’ line — Donna Sport — together with luxury men’s sports apparel brand Uomo Sport. Sloane Stephens and Marketa Vondrousova are also no longer with Nike.