Nike‘s decision to hire trans woman influencer Dylan Mulvaney for a sports bra advertisement has been attacked by a number of female athletes as a misogynic move and a sad mockery of biological women. In the tennis world, Martina Navratilova, a member of the LGBTQ community herself, is traditionally most vocal about the limitations that should be imposed on trans athletes to keep the competition fair and she expressed her disagreement with the new Nike campaign.
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Followed by 1.8 million people on Instagram, Mulvaney tagged “Nike Women” and promoted the brand by wearing black leggings and a white sports bra. According to Daily Mail, the 26-year-old Mulvaney could be paid up to $150,000 per social media post.
“I guess Nike couldn’t find a female athlete to sell sports bras…” tennis legend Navratilova wrote on Twitter and added a shoulder shrug emoji. “Getting paid for it at the exclusion of females who actually need one.”
A lot of other women in sports raised their voices against this choice by Nike. College swimming champion Riley Gaines considers that Nike sends a message that men can do everything better (she was later attacked by trans activists for her women’s sports speech), while Olympic gold medal swimmer Nancy Hogshead claims that women earn just one percent of the money spent by sports brand on advertising and that this paid partnership had robbed the opportunity from so many phenomenal and hard-working, biological women, adding that it’s “a male takeover.”
A lot of people attacked Navratilova on Twitter for not being inclusive, but her response is: “Sure. Next Dylan will be promoting tampons…”