The 2024 BNP Paribas Open in Indian Wells marks a significant event for Fila, serving as the platform for the launch of their latest gear and interaction with tennis fans. As the official apparel and footwear supplier for the tournament, Fila is set to unveil the third iteration of the Axilus Energized tennis shoe, alongside the debut of the sleek Tie Breaker apparel collection.
Applying feedback from top tennis players, Fila has revamped its popular line of performance tennis footwear, introducing the Axilus 3 Energized tennis shoe. This latest version has been meticulously crafted to deliver unparalleled levels of agility and comfort, setting a new standard in tennis shoe performance.
New Tie Breaker collection, set to be worn by top ATP and WTA players like Emma Navarro, Brandon Nakashima, and Barbora Krejcikova, introduces a stunning array of cool tones that harmonize with the desert setting. This collection boasts sleek designs across a range of men’s and women’s apparel styles, combining performance with style for the modern tennis player.
The new Fila gear will be available at the brand’s retail store on-site at Indian Wells, open from March 3 with extended hours. Besides the latest tennis, lifestyle, and off-court apparel, footwear and accessories, the store will also offer an exclusive collection of tournament-branded merchandise. Aside from shopping, it will be a must-visit destination for special events and giveaways.
In addition to unveiling the new collections, Fila will offer a variety of on-site activities aimed at enriching the fan experience. A panel discussion titled “Inspiring The Next Generation,” featuring a panel of female leaders, will take place live on the Village Stage on March 8. This discussion will provide valuable insights in an inspirational roundtable format. Fans can also look forward to Fila Day on Sunday, March 10, which will include a special giveaway for the first 15,000 attendees.
Throughout the tournament, fans can also look forward to autograph sessions and in-store appearances from their favorite Fila-sponsored players. To further elevate the atmosphere, a live DJ will entertain visitors at the Fila store, ensuring an unforgettable shopping and entertainment experience.
Supporting the future of tennis remains a cornerstone for the brand, as evidenced by the Fila International Junior Championships. This prestigious event offers junior athletes the chance to compete on the same courts as the pros, with the winners earning a wildcard into the next year’s qualifying rounds.
Fila’s partnership with the BNP Paribas Open extends beyond the court, with a significant donation of tickets to local high school tennis teams, highlighting the company’s commitment to encouraging the next generation of tennis talent and supporting the community that hosts this world-class event.
