As the US Open approaches, tennis brands are unveiling their latest collections at a rapid pace, and Lacoste has just released a campaign spotlighting its New York styles with Eva Lys.
Given the color palette, you might mistake this for a Wimbledon campaign rather than a collection intended for the US Open, where vibrant shades and eccentric designs tend to take center stage. Lys is pictured wearing the white version of the Lacoste Women’s Fall Players Dress, a design defined by large skirt pleats and breathable mesh panels across the upper chest and back.
The dress is also available in purple, which, in my opinion, feels much more in tune with the energy of New York.
For those who prefer separates, the same aesthetic is available in a pleated skirt and a sleeveless polo featuring a ribbed, bomber-style collar and partial-zip front.
Below is a photo of Lys at the recent National Bank Open, wearing the white versions of the polo and skirt.
The Lacoste New York collection is available at both Tennis Warehouse USA and Tennis Warehouse Europe.
EXPLORE MORE 2026 US OPEN FASHION STORIES:
Players & their looks
- Naomi Osaka’s metallic Nike fit: jacket, skirts, dress and shoes
- Alexandra Eala‘s royal blue Nike dress
- Aryna Sabalenka‘s extra revealing Nike mesh dress
- Elina Svitolina, Karolina Muchova and Wang Xinyu showcase Adidas’ retro-inspired outfits
- Jessica Pegula and Iva Jovic in Adidas’ ’90s New York nightlife looks
- Iga Swiatek‘s latest On separates
- Belinda Bencic, Zeynep Sonmez show off special Asics looks for New York nights
- Marta Kostyuk ready to own New York in stunning red Wilson dress
- Roses in the texture: Elina Svitolina shows her maroon Adidas outfit up close
- Taylor Townsend turns up the heat in red corset-style dress, ready to win the US Open fashion battle
Brand collections & new designs
- Much-loved Wilson serves up another standout tennis collection
- Nike’s controversial fishnet designs have a basketball connection
- Adidas takes a risk with its bold new bodysuit and onesie
- New Balance’s subtle twist on the pleated tennis skirt
- Yonex introduces one-shoulder dresses and diagonal lines
