Wimbledon or US Open? Eva Lys promotes Lacoste’s New York 2026 looks

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Roger Federer Hall of Fame collection

As the US Open approaches, tennis brands are unveiling their latest collections at a rapid pace, and Lacoste has just released a campaign spotlighting its New York styles with Eva Lys.

Eva Lys in New York 2026 tennis dress

Given the color palette, you might mistake this for a Wimbledon campaign rather than a collection intended for the US Open, where vibrant shades and eccentric designs tend to take center stage. Lys is pictured wearing the white version of the Lacoste Women’s Fall Players Dress, a design defined by large skirt pleats and breathable mesh panels across the upper chest and back.

The dress is also available in purple, which, in my opinion, feels much more in tune with the energy of New York.

Lacoste Women's Fall Players Dress
Lacoste Women’s Fall Players Dress

For those who prefer separates, the same aesthetic is available in a pleated skirt and a sleeveless polo featuring a ribbed, bomber-style collar and partial-zip front.

Lacoste Women's Fall Players Skirt and Polo
Lacoste Women’s Fall Players Polo and Skirt

Below is a photo of Lys at the recent National Bank Open, wearing the white versions of the polo and skirt.

Eva Lys at the 2026 National Bank Open in Toronto
Eva Lys of Germany at the 2026 National Bank Open in Toronto

The Lacoste New York collection is available at both Tennis Warehouse USA and Tennis Warehouse Europe.

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Marija Zivlak
Marija Zivlak is the founder and editor-in-chief of Women’s Tennis Blog, a trusted source for in-depth coverage of the WTA Tour, tennis fashion, and player insights. Based in Belgrade, Serbia, she has been reporting on women’s tennis for over 18 years and has contributed exclusive fashion articles to the official WTA website. Marija launched Women’s Tennis Blog on March 31, 2007 to provide fans with accurate, engaging, and up-to-date tennis news. Her expertise and deep connections within the sport allow her to offer unique perspectives on tennis trends, gear, and events.

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