Ana Ivanovic no longer coached by Craig Kardon, back to adidas

Wilson Blade 9

Ana IvanovicAna Ivanovic has ended her only four-month long cooperation with Craig Kardon, a former coach of Martina Navratilova, Lindsay Davenport, Mary Pierce and Jennifer Capriati.

“I’d like to thank Craig for all his hard work,” said the sliding tennis star. “He’s a great guy and I enjoyed working with him.”

Ivanovic failed to defend her title at Roland Garros (she lost in the fourth round) and will be back with Sven Groeneveld during the Eastbourne and Wimbledon tournaments, the coach that helped her win her first and so far only Grand Slam.

The former world No.1 will be trained on a part-time basis, by the adidas Player Development Programme consisting of Darren Cahill, Gil Reyes, Mats Merkel, and already-mentioned Sven Groeneveld. (photo: Ralf Reinecke)


  1. Guess if she focusses on her game…instead of modelling all the time….she can get back on track..

  2. She looks happier here 🙂 I think this was a good decision because when you look at the success she had with Sven Groeneveld and then her results with Craig Kardon there’s no comparison. Hopefully she starts playing better again in time for Wimbledon.

  3. Ms. Carrie I agree with you, I have said this in the past Ivanovic’s modeling has been a distraction in her tennis career.

    Ms. Bróna, I agree with you that Ana had the best results while Sven was her coach; but Sven was her coach when her collapse began which started at last year’s Wimbledon. He was also her coach during her thumb injury last year and during that period he let Ana get out shape; granted that he was a part time coach but I don’t think it was an excuse to not look after Ana.

    Teerin, when Ana faces an opponent who is also sponsor by Adidas he wont be able to coach Ana.

  4. I agree with you Carlos. Sven was there in the time of her ups, but he was coaching her during her slump too. After all, Ana was looking for a full-time coach.

    Teerin, Carlos answered your question. Thank you, Carlos.

  5. Interesting… A lot of people blame Ana’s modeling career for her slup, but in the same time they forget she has been doing that through all her career, since she stepped as a professional on WTA and pretty efficiently BEFORE RG 08 and BERLIN 07, but she still surprisingly won… Hmm… I don’t know; wasn’t that same thing a distraction back then?
    Her slump has nothing to do with the modeling…

  6. Yes, Cloe, modeling can definitely distract a player’s career, but in Ana’s case modeling is not to blame for her slump.

  7. I think she has to go through much more pressure now that she has won a Grand Slam and been world number one which I think distracts her from playing her natural game, but also she picks up injuries from time to time which is also irritating!!


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