Madison Keys signed a global multi-year deal with Evian, becoming a member of the Live Young Team and the company’s first-ever American ambassador. The world No.9 joined forces with Maria Sharapova, who has been with the brand since 2010, and introduced a new 750 ml sports bottle at last night’s event in West Hollywood, California.
Keys and Sharapova were all smiles together and, as the Russian said on Twitter, they “laughed, and (barely) stayed out of trouble”. Both WTA stars opted for white dresses, reflecting Evian’s purity and balance. Just like at recent Vanity Fair Oscars Party, Sharapova wore a David Koma dress, another piece featuring sleek spaghetti straps.
Here’s what the two-time WTA titlist Keys said about the new partnership that will make her a part of Evian’s advertising campaigns and product launches:
I couldn’t be more honored to work with Evian, a company that understands that achieving excellence takes hard work, time and commitment – the mindset that Evian and I share. I’ve long admired Evian’s creative and edgy marketing campaigns and look forward to becoming a part of the iconic brand and its heritage.