Venus Williams gives a glimpse at EleVen Atlanta collection

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Right after presenting the Sprint collection at the French Open, Venus WilliamsEleVen activewear is already announcing a new collection called Atlanta, to be launched at Selfridges, London.

Venus is inviting everyone to a juice and healthy canapé in Hemsley + Hemsley Café, at Selfridges, 400 Oxford Street, where she will discuss how she honors her individual flare, strength and confidence without compromising quality, fit or comfort. The event is on June 29th, 14:00 – 16:00 BST. Tickets cost £30, with £15 redeemable against EleVen product purchased on the day.

At first glance, this new Atlanta collection seems to be a blue snakeskin print with black accents. I’m still not sure at which tournaments V will wear these clothes, as she’s not on the entry list of events leading up to Wimbledon, while at the grasscourt Grand Slam she’ll definitely wear white apparel. By the way, last year, Venus didn’t release new clothes for Wimbledon, rather, she mixed and matched pieces from her previous collections.


  1. I’m really yawning with Eleven collection, she always coming up with weird patter with the same type of tanks/skirts/skirts. She should come up with different design instead of just different patterns..

  2. Ric, recently she did introduce a lot of new designs, mostly halter-neck styles that weren’t present in her previous collections.


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