After presenting all Ashleigh Barty’s Fila looks during her stellar season, I’ve decided to continue my 2019 Fashion Retrospections with Venus Williams and her own clothing brand EleVen, which has earned its place among sports apparel industry leaders by regularly releasing new and progressive collections. Don’t forget that Venus has an associate degree in fashion design from the Art of Design of Fort Lauderdale.
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The American tennis legend opened her 25th pro season in Auckland, wearing the EleVen Morning Glory range, which combines colors lime popsicle, black, white and grey.
The collection created for the BNP Paribas Open in Indian Wells was called Ikat. In her opener, Venus opted for a Fila-like navy-and-white ensemble consisting of a short-sleeve polo and solid skirt.
On her way to the quarterfinals, we also got to see the Ikat Volley Dress, characteristic for its scoop neck and back, as well as a waist-defining blue inset.
EleVen is the most prolific WTA clothing company, with new collections coming out every few weeks. Right after Indian Wells we had the Miami Open and for that big tournament Venus had the Isola collection ready. During the prestigious event on her home soil, Venus promoted several looks.
Above we can see the American in the multi-strap Isola Vision Tank, with asymmetrical texture mesh hip inset, and a faux-wrap design of the Isola Vision Skirt, while below is a photo of her in the blue Isola Sunny Back Long-Sleeve Top that includes a large black colorblock on the back, a common detail in EleVen designs, and a matching Flutter Skirt.
Venus’ most controversial 2019 look was at the Internazionali BNL d’Italia in Rome, when she wore a bustier-inspired Contour Tank from the Love Leopard collection, which she later also wore at Roland Garros.
In Paris, Venus opted for the Love Leopard Tank Top and Flutter Skirt — one of the more subtle looks from the overall bold collection that combines a dove grey animal print and limelight green highlights.
The 39-year-old wore the edgy animal print clothes during the grasscourt season in Birmingham as well.
At the Premier-level tournament in June, Venus played both singles and doubles, showing us more from the collection’s sharp green items, including these eye-catching shorts with leopard print compression power jersey shortie liner.
Wimbledon‘s first-round match in 2019 will stay remembered for the launch of the Cori Gauff phenomenon, as the 15-year-old American stunned five-time Wimbledon champion Venus Williams in an encounter featuring the oldest and the youngest player in the draw.
For what may turn out to be a historic match in some way, Venus chose an all-white version of her Love Leopard Pounce Dress, featuring crossed spaghetti straps at upper back and lining highlight at the chest.
At the Mubadala Silicon Valley Classic in San Jose, the former world No.1 debuted the Bonita collection, in particular the strappy Bonita Avail Tank, with contrast inserts at hips and center back, and the color-blocked Bonita Elevate Swing Skirt.
In Toronto, she paired the same tank with the solid navy Essential Flutter Skirt.
What’s interesting is that the Bonita collection is EleVen’s first to use Diamond Fuze Technology — basically, diamonds are crushed and fused into fabric which creates a protective barrier against bad odors, sweat, helps with temperature control and UV protection, while the best thing is that it doesn’t wash off over time and use.
Halter necklines are ever more present in the WTA fashion and this EleVen Bonita Aria Dress that Venus wore in Cincinnati shows how well that silhouette works on the tennis court.
The Phoenix collection was introduced at the US Open. While most tennis apparel companies incorporated elements inspired by New York City, with her Phoenix Volley Dress, Venus decided to celebrate the bird that arises from the ashes.
The Flashes collection marked Venus’ Asian Swing this year. Here we can see her at the China Open, sporting the Flashes Raceday Tank, an all-over print design featuring a pleat on the mid-back.
EleVen is not resting in the off-season. Venus may not be playing tournaments, but she’s releasing new stuff — she’s recently launched the Iman collection (the word means “belief” in Islamic theology). Talking to Bustle, Venus explained:
My Iman collection is the perfect visual embodiment of intermittent bursts of speed and moments of rest. The streamlined color-blocking combined with a punchy geometric pattern reflects the speed of our lives but also the need to take a breath every once in a while.
As I showed you in my preview of Venus Williams’ EleVen gear for the second half of 2019, the American’s last collection this year will be Oiseau, inspired by birds flying in the sky. I expect that Venus will wear the Oiseau range at the start of 2020.
You can also see a complete evolution of Venus’ EleVen tennis fashion by checking out my overviews dating back to 2008:
- 2018: Venus Williams’ EleVen print stints
- 2017: Graphics, florals, diamonds, geometric shapes: All Venus Williams’ EleVen collections
- 2016: New tournament, new print — Venus Williams’ prolific EleVen fashion
- 2015: Ola, Ndebele, Fleur De Monde and Kaleidoscope prints mark the season
- 2014: Tennis style overview: How Venus Williams made her mark on sports fashion with her EleVen brand
- 2013: Venus Williams works tennis fashion to remember with EleVen
- 2012: Roses, geometric and art prints in Venus Williams’ EleVen
- 2011: Shocking EleVen dresses and wardrobe malfunctions
- 2010: Fashion focus — Venus Williams wearing EleVen clothes
- 2009: Venus Williams and her EleVen line throughout the season
- 2008: All Venus Williams’ EleVen outfits
MORE 2019 FASHION RETROSPECTIONS:
- Angelique Kerber‘s tennis attire: All Adidas outfits of the brand’s only Top 20 representative
- Coco Gauff’s New Balance gear in breakthrough 2019 season
- Oceans, color-blocks, mesh & New York cityscape: Caroline Wozniacki‘s Adidas apparel in the last full season of her career
- Serena Williams‘ year with Nike through the fashion lens
- Denim, bees, engineered whites, NYC posters mark Simona Halep‘s Nike tennis fashion
- Naomi Osaka‘s transition from Adidas to Nike and Sacai looks
- Ashleigh Barty & Fila during the world No.1 Australian’s stellar season
- Elise Mertens‘ tennis fashion in the year she takes the baton as Lotto‘s leading representative
- Maria Sharapova embraces prints in 2019 Nike dresses
- Bethanie Mattek-Sands’ 2019 with Lucky in Love: Tattoos, hot rods and sheer crop tops marked another bold fashion year
- Julia Goerges continues to embrace simplicity in Asics‘ technologically-advanced apparel