Breaking WTA fashion news: Maria Sakkari leaves Nike and joins the Adidas camp. We hope that this is just the first in a series of new tennis clothing partnerships with Adidas, as the world’s second largest sportswear manufacturer desperately needs to boost the pool of representatives among top players.
The Greek world No.23 Sakkari was spotted at the Brisbane International on Saturday, January 4th, wearing a black three-stripe kit and we’re happy to see that Adidas is drafting star power.
Not long ago, Adidas was among the leading brands in the tennis fashion industry, while in the 2019 season-ending rankings, despite their undeniably beautiful high-performance designs, they have no representatives in the Top 10. To illustrate the point, the 2019 Shiseido WTA Finals Shenzhen were all about Nike and Fila.
With Caroline Wozniacki just about to retire (here’s the final outfit of her career), Angelique Kerber in her thirties, Garbine Muguruza low in the rankings, as well as Jelena Ostapenko, Adidas desperately needs to sign several famous players to get back in the game. Remember, last year they lost Naomi Osaka to Nike, while the same thing happened in 2018 with Simona Halep.
To make matters worse, a couple of days ago, Adidas Tennis announced that they were discontinuing their Twitter account! When I saw that, Adidas’ future looked as grim as the black background of their announcement. The Sakkari partnership now comes as a confirmation that Adidas is working on reviving its presence on the WTA apparel scene and as a ray of hope that things will start to improve.