Venus Williams launches jewelry collection with Reinstein Ross


Tennis legend Venus Williams, already renowned for her sports apparel brand EleVen, has now ventured into the realm of jewelry design, partnering with New York City jeweler Reinstein Ross to launch the exquisite Diamond Match collection.


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In an exclusive statement regarding the collection, Williams shared her thoughts, “I wanted to create jewelry that people would love to wear. Life is about feeling good, loving what you do and where you are in the moment, and jewelry is the exclamation mark on that!”

The collection comprises stud earrings, drop earrings, bracelets, necklaces, and a ring crafted using 20-karat peach gold and pavé diamonds, available at prices ranging from $2,800 to $25,000.

The inspiration behind the Diamond Match collection stems from a deeply personal place for Williams. She divulged, “The collection was inspired by my match ring, a sentimental piece that I would wear on the court. Our creative process involved designing unique interpretations of the ring, and then weaving in different motifs throughout the collection. It was a very organic process because we were drawing inspiration not only from my personal style, but also the rich heritage of Reinstein Ross.”

Her choice to collaborate with Reinstein Ross was driven by their shared dedication to crafting pieces that radiate brilliance while being distinctly individual. For Venus Williams, jewelry has always been a means of self-expression, both on and off the court. The Diamond Match collection encapsulates this essence, designed not merely as accessories, but as reflections of one’s unique identity.

In her own words, Williams articulated the essence of the collection, stating, “Fashion should not be about conforming to someone else’s idea of beauty, but about celebrating your own. It’s about inspiring women to feel bespoke, to be unapologetically themselves, and to cherish their inner radiance.”


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