Despite her upcoming return to competition next month at Indian Wells, where she’ll have an opportunity to promote her long-standing brand EleVen, Venus Williams has made the decision to suspend operations of her tennis apparel company for an unspecified period.
The five-time Wimbledon champion, who established EleVen back in 2007, has notified retailers via email of her decision to temporarily halt the brand’s operations. The American tennis legend aims to utilize this pause to refine the label, ultimately intending to reintroduce it with an enriched “overall brand experience.”
“This decision wasn’t easy, but it’s a crucial step towards ensuring that we come back stronger and better than ever,” explained Williams, who graduated with an associate degree in fashion design from the Art Institute of Fort Lauderdale in 2007.
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Despite the clearance sale, Williams assures us that this is not a farewell but merely a “see you soon.” She emphasizes her dedication to embodying the brand’s credo, “Be your best self,” and believes that this break will facilitate exactly that. Williams expresses gratitude for the ongoing support, noting that it has personally inspired her. She eagerly anticipates returning to continue the journey together with her supporters.
The 43-year-old Williams is set to make her comeback at the BNP Paribas Open, starting on March 6, marking her first tournament appearance since the 2023 US Open. Following that, she will also participate in the Miami Open. (source: Tennis Now)
I think the after-pandemic design team change kind of fell flat compared to the previous designs. I think the collections were too frequent and, in the end, had too many pieces. 3 collections maybe 4. She was having 5 to 6 collections to drop. I hope the new reemergence adds a few men pieces and actually we see it on other professional tennis players.
Dee, EleVen was always known for releasing new collections very frequently. I also think that they should have made fewer collections and took the effort to promote each one properly. Also, having at least one or two WTA players wear EleVen besides Venus was necessary, in my opinion.
Amazing face resemblance with Serena on the top portrait
like two peas