Tennis apparel at 2022 Australian Open: Asymmetry and prints inspired by butterflies, Great Barrier Reef, rainbows
Even though it looks like tournaments are dominated by Nike fashion, as so many top stars promote the Swoosh, the 2022 Australian Open delivers what seems to be a more diverse than ever tennis...
Emma Raducanu wants change, splits with Torben Beltz
Emma Raducanu wants to "transition to a new training model" and is therefore ending the partnership with coach Torben Beltz after just five months of working together.
While occupying a career-high No.11 WTA ranking position,...
Emma Raducanu crowns breakthrough season with exhibition win at Royal Albert Hall
Emma Raducanu defeated her friend Elena-Gabriela Ruse of Romania 6-3 7-6(3) on the fourth and final day of the ATP Champions Tour’s Champions Tennis at the Royal Albert Hall in London.
After taking a short...
Emma Raducanu to play Elena-Gabriela Ruse in exhibition match at Royal Albert Hall
Back in August it was announced that Emma Raducanu would play a singles exhibition match in November’s Champions Tennis tournament and now it's been revealed that her opponent in front of home fans in...
Emma Raducanu becomes Porsche brand ambassador
Emma Raducanu's 2021 US Open title continues to bring in giant sponsorship deals at a rapid pace. The latest company that has put its trust in the young Briton's star power is Porsche.
After securing...
3 Reasons Halep and Raducanu could meet in the Madrid Open finals
With Iga Swiatek out for the count, the clay title in Madrid hangs in the balance. Here's why we could see a Halep and Raducanu dream finale.
It's no secret that one of Emma Raducanu's...
Emma Raducanu beats Leylah Fernandez to clinch 2021 US Open title
In the ninth Grand Slam final between two teenagers in the Open Era, British qualifier Emma Raducanu edged Canada's Leylah Fernandez 6-4 6-3. It was an entertaining match, as both players displayed brave, aggressive...
Raducanu donates winning US Open Nike outfit to the International Tennis Hall of Fame
The now legendary Nike ensemble that Emma Raducanu wore in the 2021 US Open final will be displayed in the International Tennis Hall of Fame museum in Newport, Rhode Island.
A legendary run: preserved ✅
The...
Emma Raducanu falls to Caroline Garcia in Wimbledon second round
Bidding to win back-to-back matches for just the fourth time since lifting the US Open title last September, Emma Raducanu lost to unseeded Caroline Garcia 6-3 6-3 in the second round of Wimbledon on...
Emma Raducanu becomes Evian global ambassador
Emma Raducanu's ever-growing roster of sponsors now includes Evian water.
The reigning US Open champion rounds off her breakthrough season with the Evian deal, enriching her portfolio that already includes Nike, Dior, and Tiffany &...