While her little sis Serena is sponsored by sports fashion giant Nike, Venus Williams likes to be in absolute charge of her on-court looks and in recent months we’ve seen nothing but hits from the tennis star who successfully juggles her designer career in her brand Eleven by Venus. The American’s most recent Ola collection competed neck and neck with far more experienced tennis apparel companies and I am pleased to see that the new Ndebele collection, to be launched at the upcoming Miami Open, will definitely further strengthen EleVen’s position in the world of tennis fashion.
When I think of EleVen, I first think of prints, and after all sorts of abstracts, tie-dyes, geometric shapes and flowers that the brand’s ambassadors have worn over the years, this colorful zig-zag is my favorite. The dark color-block panel on the sides of the dress perfectly break the geometric pattern and add a slimming effect. Plus, I love the simplicity of the cut – there are no busy elements, such as the very popular ruffles, allowing the print to do all the talking.
The EleVen Ndebele Print Miami Dress is available at retail, as well as this lovely EleVen Ndebele Ready To Play Tank. As you know, I like this trend of keeping things simple in the front and then having a surprising effect in the back. This tank has executed that wonderfully – with a triangle back cutout and a nice fold. Are you as excited about this new collection as I am?
Love it, can’t wait to see her play in it.
I love the futuristic print on her Miami dress. Also, nice color picks since it will be too hot in Miami and these colors will definitely shine the most. I love how she is really putting an effort on her EleVen dresses nowadays. She can definitely compete amongst the big names such as Adidas and Nike now. Good job V!
Emman Damian, I absolutely agree about the choice of colors. I didn’t mention that in the post, but I also very much like the combination of colors she used.
Luv it, Venus is really nailing her designs of late & has a real brand now – gone are the days of her over designed, complicated & inappropriate outfits – she’s totally reinvented Eleven & I really look forward to what she releases; so refreshing & individual.. It’s a bit like her game of late – total turn around. Vintage Venus is on trend!
I agree. I wonder if she will use this as well in the clay court swing. This will definitely blend well on clay courts.
PeteTweet, I like your word “overdesigned” to describe Venus’ previous outfits. She’s definitely reinvented EleVen and no other new brand has risen as fast as EleVen. OK, she had a head start given her popularity, but still, she’s done a tremendous job!
Love how Venus is repping South Africa in her design. This design is inspired by the Ndebele People – http://local-moda.blogspot.com/2013/10/traditional-dress-and-adornments-of.html
Jrstriker12, great post about the clothing of Ndebele people. I love it that Venus chose them as inspiration. Colorful and stylish.