Serena and Genie show Nike tennis fashions ready for Wimbledon 2016


Honoring Wimbledon’s timeless tradition, Nike is all about dresses this year.

Serena_Williams_NikeCourt_Wimbledon 2016 dress

Serena Williams will try to defend her title in this NikeCourt Premier Dress featuring a mock neck, a new element in the six-time Wimbledon champion’s tennis apparel. The racerback design is a classic silhouette, while the pleated skirt continues the story of Williams’ dresses from previous Grand Slams in 2016.

Genie_Bouchard_NikeCourt_dress for Wimbledon 2016

At the tournament where she became the first Canadian woman to make a Grand Slam singles final, Eugenie Bouchard will sport the NikeCourt Premier Slam Dress, just as other NikeCourt female team players. As I understand from Nike’s press release, this means that there will be no separates this time, only dresses.

Genie’s dress includes power pleats and racerback construction, modern elements which work together to ensure unobstructed athlete’s movement.


Serena’s new training kit includes the NikeCourt Baseline Tank.


While Genie will work on her strength in the NikeCourt Baseline Top and NikeCourt Baseline Short.

Genie_Bouchard_NikeCourt_1_off court Wimbledon 2016

The London collection also features off-court looks, like this NikeCourt Romper which uses Nike Tech Hypermesh construction to deliver ventilation and modern shaping.



  1. Roberto, I really like the collection. I appreciate it when companies make clothes that use traditional designs as a base, but then manage to add subtle modern touches that bring uniqueness and elegance to the outfits.

    Ga, oh wow, I didn’t even realize that the dress has so many pleats! Adorable!

  2. I love the half turtleneck and the layered asymmetric pleats on Serena’s dress. Usually when there’s layered pleats, it’s tiered (like Lotto), so it’s refreshing to see a different take. Kinda wish the neck area is mesh or sheer because it looks fabric heavy like her French Open blue dress (so I’m glad it’s sleeveless). I wonder if Serena will make changes to it (like cutouts).

  3. Frankie, you described the dress better than me 🙂 I think it’s quite likely that Serena will again bring the cutouts.

  4. Serena’s dress does not flatter her figure. And Bouchard’s dress looks like a nightie. All awful.

  5. serena’s dress looks beautiful she’ll look like a dancer in that dress when she does her after match spin around 🙂 As for the other dress which everyone else will be wearing ( seriously nike ? ) I think it might go horribly wrong on some people.Did they prepare any fress for maria, marija ? 😀

  6. Djole, I just wanted to share that. I came across Sharapova’s dress at Tennis Warehouse Europe now. Lol this is funny. 🙂

  7. Critics are complaining about the Nike Court Premier Slam dress: from an article..

    According to the Daily Mail, Nike sent an email to players and their representatives, writing, “We need to make a small change to your dresses per Wimbledon rules. Could you please bring them by the Nike Wimbledon House?” The note also ostensibly said “this is VERY important” — bold and underlined.

    The $100 dress is described on as being “designed for incredible cooling and comfort to help you play your best matches,” and the elongated back hem “provides more coverage, making the dress ideal for layering over shorts or tights.”

    Critics of the look on social media called it an “entirely ridiculous design for competitive tennis” and “pretty much sleepwear as tennis dresses.”

    So looks like Jeanius and I were spot on!

  8. Jim, I love the design of the dress, but it turned out to be unpractical, as the dress keeps lifting. Have you seen a photo of a player who put a belt over it to prevent it from exposing her entire body?


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