Wimbledon 2024 is in full swing, and the excitement isn’t limited to the fierce competition on the courts. As part of our traditional Grand Slam fashion overviews, we’re delving into the captivating world of women’s tennis outfits at this prestigious tournament. Join us as we explore the standout looks and trends gracing the grass courts, where elegance and athleticism unite in perfect harmony.
The undisputed star of this year’s fashion at Wimbledon is Marta Kostyuk, showcasing a stunning collaboration with Wilson. The Ukrainian player’s dress is inspired by her own wedding gown, also designed by her tennis clothing sponsor.
Crafted from premium recycled performance fabric, the tennis apparel boasts quick-dry capabilities, high stretch, gentle compression, and a fully lined design with a built-in bra and shorts. The Marta Dress, as it is called, is available in a standard version and a version with a mesh overlay that has a subtle sheen. The overlay is breathable and designed to be worn over your favorite tennis dress both on and off the court.
“I think after Wimbledon is over, I will put this dress in a frame and hang it on the wall somewhere. It definitely will be one of the highlights of my life and my career. I mean what else can you ask for?” said Kostyuk.
Emma Raducanu, Madison Keys and Paula Badosa are dazzling the courts in the latest Nike London collection, particularly with the Nike Summer London Slam Dress. This standout piece features a breathable cutout with elastic mesh at the lower back, complemented by a variety of straps designed to provide coverage for different bras.
Naomi Osaka was honored by Nike with a custom ensemble for Wimbledon, but the new ruffle-dominated kit falls short compared to the brand’s iconic custom outfits from the past. The mesh pleated skirt with horizontal stripes feels overly busy, while the asymmetrical ruffle at the top appears messy and unrefined.
World No.1 Iga Swiatek is known for her straightforward style, and her Wimbledon look was no exception. The five-time Grand Slam champion opted for a simple white full-coverage tank paired with a subtly pleated skirt by On.
Here’s a closeup of Swiatek’s On tennis shoes.
According to Adidas, their latest pieces introduce raised structures that create the appearance of darker shadows flowing throughout the design. This innovative approach allows the FW24 tennis collection to emulate the varying shades of light seen on grass courts.
Maria Sakkari and Karolina Muchova sported a V-neck crop top with a subtle jacquard knit pattern inspired by classic cable-knit tennis sweaters. The Greek and the Czech paired it with the Adidas Lawn Tennis Pro Pleat Skirt, which features a smooth bonded waistband and plissee pleating.
Both players’ footwear choice is the Barricades.
Elina Svitolina promotes the Adidas Lawn Tennis Pro Wow Dress, which features a seamless upper body construction with a subtle jacquard knit texture for enhanced comfort and breathability. It also includes a racerback design (though in this photo, it is covered with a long-sleeve top), a skirt with plissee pleats, and a curved hemline.
View this post on Instagram
Coco Gauff‘s custom New Balance dress comes in a close second to Kostyuk’s look, featuring intriguing cutouts on the stomach, upper back, and a large opening on the lower back that extends to the front. These extravagant cutouts give the dress the appearance of a two-piece outfit.
Jessica Bouzas Maneiro of Spain made headlines by upsetting defending champion Marketa Vondrousova in the first round and advancing to the third round of a Grand Slam for the first time. Throughout her successful campaign, she promoted Joma apparel.
Fila appears to be losing its foothold in the tennis world. For the first time in years, the brand did not promote a special collection for Wimbledon. Just three years ago, they launched three new collections for The Championships. Despite this, Emma Navarro is still giving the brand good exposure by sporting a white tank and a flouncy skirt.
Asics traditionally keeps things simple. This time, their top representatives Beatriz Haddad Maia and Jasmine Paolini sport the Asics Spring Match Tank, featuring a crew neckline with a contrasting black stripe and a racerback with a keyhole cutout.
The Brazilian and the Italian pair it with the pure white Asics Spring Match Skirt.
Donna Vekic‘s tennis fashion line, part of Italy’s Uomo Sport, features an all-white look with green accents, perfectly matching the Wimbledon aesthetic.
Ons Jabeur‘s Kayanee also embraced green accents in her white outfit.
Playing the main draw of a Grand Slam only the second time, Lulu Sun of New Zealand made the Wimbledon quarterfinals in a sleeveless Lacoste collared tank and matching shorts.
What’s your take on this year’s tennis fashion in London? Do you agree that Marta Kostyuk was the best dressed, with Coco Gauff following closely? What are your thoughts on Nike’s current focus—are they deprioritizing tennis? And how about Fila and Adidas? Share your thoughts in the comments below.
WIMBLEDON FASHION THROUGH THE YEARS:
- 2023: White apparel and the return of colored undershorts
- 2022: A to Z overview: London 2022 fashion
- 2021: Fila delivers three collections, Nike reworks Paris styles, Adidas inspired by soccer
- 2019: Swarovski Swoosh, textured materials, asymmetry, pleats and gold accents mark WTA fashion
- 2018: Show-stopping white designs abundant in textures and details
- 2017: Rich textures and finishes make stunning performance dresses
I agree Marta looks fab as usual but don’t like the New Balance which is too plain. My second preference is the Adidas which at least has tried to do something interesting, and the Nike dress is also ok.. And yes Naomi’s dress is awful. Trying too hard to make it distinctive and only succeeding in making a mess.
CLT, this is too funny cause it’s true “Trying too hard to make it distinctive and only succeeding in making a mess.” Yes, Adidas is nice, the fits and textures are great. The regular Nike dress as well. My biggest concern is Fila — they used to release new collections for Grand Slams and promote them well, but since losing Pliskova (after Barty) they seem to be figuring out how to proceed, although they have Navarro who is now a strong representative.
Marta looks fine in her dress, but how many other women would actually wear that? When I see super low-cut tops like that I just think about how sun-damaged the sensitive skin on the chest will get. Naomi looks ridiculous. Coco looks better than usual. I think she looks best in simpler cuts like this one, and the skirt on this dress is long enough to cover her butt, unlike some of the outfits she has been wearing, which haven’t laid properly because they weren’t cut right for her.
Ok I’m going to be honest and keeping it real.
There is nothing glamourous about Marta dress, and the neckline is too low, it looks cheap and she looks like a street walker, on top of that Marta is not that great of a player, both on and off court, she is rather rude as a person, she is not gonna give great exposure to the Wilson brand, and I think Wilson is wasting money on her.
Wilson wouldve get more exposure through Ostapenko, Jabeur or Tomjlanovic, the only thing Marta has is her look, she has great body, classic western blonde beauty look.
Best outfit is probably goes to the Adidas dress worn by Svitoline & Wozniacki, very classy and elegant.
Coco outfit has some creativity to it, but somehow her dress doesnt compliment her brand.
Osaka outfit is the definition of trying to hard and failed.
Ive gotta say Wimbledon fashion is consider major failure this year, missed those days when we had Serena, Maria and Venus brought their A game to the on court fashion.
Actually I think Ric has a point. Marta looks lovely but perhaps it is more a party dress than a tennis dress?