Fashion is a big talking point at Wimbledon 2026, so here’s an overview of what the top players are wearing, along with standout moments such as Naomi Osaka’s kimono-inspired look, Aryna Sabalenka’s luxury jewellery choices, and Coco Gauff’s high-fashion collaboration with Miu Miu.
Can’t spell Icon without Naomi Osaka… pic.twitter.com/9jUXFps6q0
— Jimmie48 Photography (@JJlovesTennis) June 29, 2026
As expected, we’re starting this overview with Naomi Osaka, who made the biggest style statement at this year’s Wimbledon. While some critics argue that her increasingly elaborate outfits distract from the tennis, there’s no denying that she got people talking and ensured all eyes were on her matches.
Naomi Osaka moves on into the fourth round at Wimbledon. pic.twitter.com/tUT9sEM6Dn
— Jimmie48 Photography (@JJlovesTennis) July 3, 2026
For this year’s Championships, Osaka drew inspiration from vintage shiromuku [traditional Japanese bridal garments], kimono and wedding dresses — ceremonial attire created to mark life’s most significant milestones. Beyond her breathtaking walk-on ensembles, which varied from match to match, the four-time Grand Slam champion competed in a custom Nike dress featuring asymmetrically placed floral embellishments and micropleating.
— News Aryna Sabalenka (@Sabanewsss) July 1, 2026
Top seed Aryna Sabalenka gives exposure to the Nike Summer London Slam Dress, a design that strikes a perfect balance between tradition and modernity while paying subtle tribute to the iconic grass courts. The ribbed V-neck evokes a classic, understated aesthetic, while a mesh elastic waistband at the back and a cutout just above it add a contemporary edge. Delicate satin striping and a green accent on the neckline further reference the tournament’s signature lawns. The world No. 1 elevated her on-court style with luxurious custom emerald jewelry by Material Good.
A roar heard all the way to Manila!
Alexandra Eala moves on into the third round of Wimbledon. pic.twitter.com/5qcZlpzsjk
— Jimmie48 Photography (@JJlovesTennis) July 2, 2026
Alexandra Eala is writing history for the Philippines, and although she wears a non-custom Nike Summer London Slam Dress, the brand honored her with a special message on her visor that translates to: “Once it grows, it cannot be stopped.” Nike explained that “every dream begins as a seed,” a nod to the young star’s first Grand Slam appearance as a seeded player.
Massive win for Maja Joint who’s had a challenge first half of the season so far… and she did it on arguably on one of the biggest of stages imaginable. pic.twitter.com/ymJV69H1N3
— Jimmie48 Photography (@JJlovesTennis) June 30, 2026
Serena Williams made her singles comeback in a custom Nike outfit equipped with the brand’s new Radical AirFlow technology, engineered to maximize breathability and keep athletes cool on court. She became the first tennis player to wear the innovative fabric in an official match, though it is expected to become a much more common sight on tour in the months ahead.
Marta Kostyuk on her way into the third round at Wimbledon. pic.twitter.com/oqpF8S0bSd
— Jimmie48 Photography (@JJlovesTennis) July 2, 2026
While Naomi Osaka’s spectacular ensembles generated the most buzz, the award for the best-dressed player at Wimbledon has to go to Marta Kostyuk. Her wedding-inspired Wilson look is a masterclass in feminine elegance, blending romance with a truly distinctive design that doesn’t compromise on performance.
The ensemble is a two-piece bridal-style set crafted from an all-new technical floral lace, consisting of a form-fitting racerback crop top paired with a dress-like overlay in the same fabric. The result is a striking silhouette that feels both ethereal and modern, seamlessly combining high fashion with cutting-edge sportswear.
Elena Rybakina on her way into the third round at Wimbledon. pic.twitter.com/q6MjNtKbM3
— Jimmie48 Photography (@JJlovesTennis) July 2, 2026
Elena Rybakina, the 2022 Wimbledon champion, stays true to her signature sporty aesthetic with Yonex. Her no-frills, straight-cut V-neck London Dress features only a small back cutout and minimal navy trim along the neckline. A closer look reveals a subtle jacquard pattern possibly inspired by the gentle waves of a tennis net, lending the fabric depth, texture, and quiet sophistication. It’s a nice detail to see her Yonex Power Cushion Eclipsion shoes customized with her name and subtle references to her two Grand Slam titles, including a kangaroo and Big Ben motif.
Iga Swiatek in action on Centre Court. pic.twitter.com/oEepftXHSI
— Jimmie48 Photography (@JJlovesTennis) July 2, 2026
Iga Swiatek keeps things understated in a simple, loose-fitting sleeveless top and skirt set by On. The brand positions the LDN Kit as “inspired by the elegance of grass-court tennis.”
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Belinda Bencic glows in Asics’ racerback dress, featuring pleating that runs through the back and along the sides of the skirt.
Peak athletic ability: @CocoGauff in action on the Wimbledon lawn. pic.twitter.com/56t2XHoSvt
— Jimmie48 Photography (@JJlovesTennis) July 1, 2026
Coco Gauff remains the only player with an on-court wardrobe backed by a major fashion house, thanks to Miu Miu‘s collaboration with her apparel sponsor, New Balance. Her Wimbledon looks include a chic white tennis dress and a matching cropped tank-and-pleated skirt set, both elevated by delicate picot trim. Scalloped socks paired with her New Balance sneakers complete the feminine, coquette-inspired aesthetic.
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Eva Lys’ run at the tournament lasted just one match, meaning she didn’t get much chance to showcase her Lacoste Heritage Technical Dress on court. The German player even acknowledged it on Instagram, writing: “Packed for two weeks at Wimbledon, played for one day… the Lacoste dress deserved better.”
Bad Homburg champ Karolina Muchova moves on at Wimbledon. pic.twitter.com/VX9iPEPuiv
— Jimmie48 Photography (@JJlovesTennis) July 1, 2026
We’ve already covered the Adidas London collection in detail, with Elina Svitolina, Karolina Muchova, Maria Sakkari, Daria Kasatkina, and Jessica Pegula all showcasing different pieces from the range. Key highlights include a cropped Y-strap tank, a fitted dual-pull zipper long-sleeve top, and select designs elevated with distinctive 3D detailing that creates a highly textured finish.
What do you think of this year’s Wimbledon fashion compared to previous editions? Who stood out as best dressed in your opinion? Tell us in the comments below.
