Thanks to Marine of Tennis Notebook I’m learning that Adidas by Stella McCartney is dropping the idea of being represented exclusively by one player. The brand was first promoted by Russian beauty Maria Kirilenko, before she got replaced late in 2009 by more consistent and subsequent world No.1 Caroline Wozniacki. Now, after Wozniacki’s three-year exclusivity with Stella, new faces are joining the story: Laura Robson and Andrea Petkovic.
In the past, especially in the time of Kirilenko-McCartney cooperation, but also in the early Wozniacki days, Adidas by Stella McCartney was notably feminine with tons of ruffles and excess material and that’s something we can hardly imagine the very sporty Petkovic wearing. But the novelty that Stella has taken charge of Adidas’ Barricade line makes the new names associated with the brand perfectly reasonable, especially that both Robson and Petkovic have already been with Adidas. Plus, even overall Stella’s designs haven been toned down.
What the new clothes look like? Two months ago already we gave you a closer look at the 2013 Adidas by Stella McCartney collection – both the dresses Wozniacki will wear at the Australian Open and Roland Garros and the separates from the Barricade line.
Robson will start sporting the line at the upcoming Australian Open, while we’ll have to wait to see Petkovic in it, since she’ll be out for at least two months because of a knee injury.
- Andrea Petkovic: overview of 2011 Adidas Barricade clothes
- The colors of Stella for Wozniacki’s 2012 dresses
- Fashion retrospection: Adidas by Stella McCartney clothes for world No.1 Caroline Wozniacki in 2011
- Caroline Wozniacki’s first year in Adidas by Stella McCartney
- Caroline Wozniacki’s looks in 2009: Adidas Adilibria and Stella McCartney
- Retrospection of Maria Kirilenko’s 2008 Stella McCartney outfits
(source: Tennis Identity)