Jessica Pegula‘s new Adidas apparel from the FW23 New York collection commemorates the 50th anniversary of Billie Jean King’s groundbreaking victory in the Battle of the Sexes, a moment that marked a significant advancement for women in the world of sports.
The 12-piece collection is highlighted by the iconic blue SST Jacket, inspired by the timeless Adidas tennis tracksuits from the period when Billie Jean King enjoyed the zenith of her career, imprinting a lasting influence on the sport of tennis, both within and beyond the confines of the court. The classic three-stripe design will be worn by both WTA and ATP players at the 2023 US Open which celebrates 50th anniversary of equal prize money.
On a different note, the collection also includes a hooded, poncho-style Adidas Fall Slam Premium Jacket featuring adjustable elastic cords at the shoulders and hem, complete with convenient toggles that let you play with the lengths of the sleeves and hemline, giving you the power to ruche them up for a customized look.
Adidas’ new promo visuals showcase Pegula in the stunning Fall Slam Pro Set which comprises a form-fitting rib texture leotard with a 1/2 zip entry and a detachable pleated skirt featuring overlapping lightweight woven layers. The American completes her look with the Adidas Barricade Royal/Off White Women’s Shoes.
The world No.3 Pegula commented:
Tennis history shows that greatness is never defined by gender. It hasn’t always been easy to choose this path – players like Billie Jean King had to fight for the right to be on the same court as men and gain respect from fellow players. I’m proud to be an advocate for gender equality in sport – both on and off the court.
Pegula’s exceptionally versatile 2-in-1 outfit is not the only shapeshifting option Adidas offers in the New York collection. Earlier this month we showed you a photo of Wang Xinyu modeling a truly groundbreaking Fall Slam Transform Dress that becomes a completely new design with just a flick of your wrist.
In addition to the SST Jacket, the FW23 New York collection introduces an updated Avacourt shoe in the striking blue shade that is synonymous with the outfit that Billie Jean King donned in the Battle of the Sexes match.
Originally launched in 2022, the Avacourt shoe was meticulously created to offer optimal support for women’s tennis players. This design incorporates a women’s specific last, increased torsion, softer materials and a midfoot support saddle. The 2023 update seamlessly marries contemporary aesthetics with the shoe worn by Billie Jean King five decades prior.
Notably the first-ever signature tennis shoe for women by Adidas, its color palette mirrors the historical match, and it features crucial material enhancements. The suede leather tongue exudes a vintage flair, offering a luxurious touch, while the synthetic suede finish of the toe guard adds a dash of sophistication. Furthermore, the terry cloth lining of the heel collar brings an element of comfort reminiscent of that era.
Here you can have a look at all the other Adidas women’s tennis shoe models from the New York collection.
Additional info: Jessica Pegula accessorizes with a $90,000 De Bethune watch during her matches, press conferences, as well as practice sessions in New York.
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