The 2024 tennis season burst onto the scene with a fashion fiesta at the Australian Open! Now, let’s dish all the deets on the Melbourne fashion extravaganza! Get ready for a wild ride as we unravel the trendy tales that have lit up the courts during this fortnight of fun – it’s time for our Grand Slam fashion roundup!
While Naomi Osaka‘s presence at the Australian Open spanned just a single match, there’s no denying that her custom Nike outfit left the biggest mark on the tournament’s fashion landscape. Celebrating the four-time major champion’s return to Grand Slam action for the first time since the 2022 US Open, Nike crafted a striking dress featuring iridescent insets reminiscent of snake skin.
The 26-year-old also donned a striking cropped-length gold bomber jacket adorned with center back ruching and accessorized with a stylish Louis Vuitton necklace.
Tennis Warehouse has the latest Osaka GP Challenge 1 available, in the style that matches the Japanese’s new dress. This premium model stands out with dual Zoom Air units, ensuring an unparalleled bounce – one strategically placed beneath the heel and another in the forefoot. Intriguingly, despite the tempting upgrade, Osaka remained loyal to her trusty old GP Turbo model in Melbourne.
After getting a custom dress for the 2023 US Open, Aryna Sabalenka returned to Melbourne to defend her title without a Nike dress designed specifically for her. The Belarusian promotes the red version of the Nike Spring Slam Dress.
Playing her first Australian Open in On Running, world No.1 Iga Swiatek dons white separates and tennis shoes with pink accents and accessories.
New Balance is the official performance apparel and footwear provider for the Australian Open. Within the remarkable AO collection, the fusion of navy and yellow tones takes center stage, encompassing a range of apparel from timeless pleated skirts to sophisticated polo shirts and chic sleeveless tank tops.
For Coco Gauff, their brightest star, New Balance has gone above and beyond, making a distinctive ensemble that comprises a trendy crop top paired with a skirt adorned with a uniquely crafted criss-cross waistband.
Of course, Coco also has her signature CG1 shoes to match, this time in the NB navy, true red, and ginger lemon colorway.
Tennis mom Angelique Kerber returned to Grand Slam action in the Adidas Melbourne Pro Dress, a soft green tunic with visible texture and engineered venting.
Another mom on the Hologic WTA Tour, Caroline Wozniacki, also opted for this dress from Adidas’ Melbourne collection. Here you can see that the hemline is slightly asymmetrical.
The Dane’s shoes: Adidas Adizero Cybersonic.
Playing her first match in Adidas gear, former Fila representative Karolina Pliskova donned the Adidas Melbourne Match Pro Tank, paired with the Adidas Melbourne Pro Print Skirt, and complemented by Barricade footwear.
Beatriz Haddad Maia served the first big apparel sponsorship switch this season by going from Joma to Asics.
The Brazilian’s Aussie Open ensemble includes the Asics Spring Match Tank, which boasts a crew neckline adorned with striking contrast stripes, and the Spring Match Skirt with contrast tape accents on the sides. Here you can explore the complete collection.
Emma Navarro, who recently added the Credit One Bank logo on her attire, promotes Fila‘s yellow racerback dress from the Backspin collection.
Ajla Tomljanovic presented Original Penguin‘s fresh pink and lime hues.
Ons Jabeur, a former Lotto representative, played her first tournament in an emerging Saudi Arabian fitness apparel brand, Kayanee. The Tunisian is the first WTA player to wear a brand from that Middle Eastern country.
Anastasia Pavlyuchenkova shines in Lacoste‘s chic ensemble in hydro green and lapland white hues —a sleeveless polo with a V-neck and contrasting rib-knit collar paired with a modern pleated skirt featuring both regular and micro pleats.
Caroline Garcia stuns in the Yonex Melbourne Dress, flaunting wavy diagonal stripes in yellow and shades of blue. The dress includes a built-in bra for support and comes with a matching shortie.
Donna Vekic wears a blue short-sleeved top (Le Club Crew Milos) tucked into a flirty skirt with pleats in the back (Luxe Skort White) from her own line within Uomo Sport. Complementing her look, the Croatian beauty opted for On tennis shoes.
Lululemon‘s Leylah Fernandez rocked a cute lilac crop top and a beautiful pleated skirt. The former US Open finalist continues to find basketball shoes the most fitting for her tennis game — the Puma Stewie 2.
Kimberly Birrell is drawing attention to a new sportswear and fitness apparel company on the Hologic WTA Tour — Melbourne-based Elite Eleven.
Maria Timofeeva is making waves not just with her stellar performance but also with her striking Bidi Badu kit, inspired by Melbourne’s cityscape at night.
Jelena Ostapenko catches the eye in a distinctive purple dress by Latvian brand DK ONE. The ensemble features striped shortie and sides, along with tuxedo-inspired details.
Sofia Kenin paired a blue FP Movement crop top with a white flirty high-waisted ruffled skirt. Sloane Stephens also endorses FP Movement and she introduced a sexy Wimbledon-style dress.
Drop your comments below and tell us your favorite outfits from the 2024 Australian Open. Are you vibing with Naomi Osaka’s custom Nike dress, or is Coco Gauff’s ensemble stealing the show for you? Let’s not forget the flirty styles from Lululemon and FP Movement, the bold statements from Bidi Badu, and the timeless class of Lacoste – so many options to choose from! Share your fashion faves and let the style chatter begin!